Archive for the ‘books’ Category

Socialist supergerms teach me the Value of Nothing

Sunday, April 25th, 2010

The Obama healthcare package is already working its black magic. The first common cold I caught after the passage of the healthcare reform bill wasn’t at all common. Sure, this cold had all the usual symptoms, but it also had some suspiciously socialist leanings. Evidence:

  • Timing: the cold struck as I embarked for a weekend that was intended to be full of hikes in the Joshua Tree national forest; instead it was full of couch time. In 48 hours, I spent about 18 hours reading and 20 sleeping.
  • Materials: trying to pack for the trip as the socialist germs wreaked havoc on my system, I accidentally grabbed a certain back-issue of Adbusters (Adbusters (Thought Control in Economics, September October 2009)) and a strangely consonant book I’d just picked up, The Value of Nothing: How to Reshape Market Society and Redefine Democracy. The issue of Adbusters and the book were perfectly paired… Once I’d finished all that nasty commie porn, I rifled through the shelves of the home — and found deckled-edged socialist tome Eating Animals (which, in all seriousness, is amazing). Could this plethora of propaganda be mere coincidence? I think not. Clearly, Obama’s communist supergerms made this happen.
  • Context: we stayed in an amazing house that was totally off the grid in the middle of the beautiful Pipes Canyon desert near Pioneertown, CA. Solar for power. Water tank for water.  Dead silent, except for the occasional dust devil that whipped by and the buzzing of bees that tended to cactus blossoms on the other side of the screen doors. Only the Obama Whitehouse could be a more fruitful place to be reading the socialist wonkfestos I’d brought along with me. This was the perfect context for believing that living off the grid every day might be an achievable lifestyle.

In short, I find myself infected with feverish dreams of building a post-capitalist lifestyle for myself right in the heart of Orange County. This was one of those weekends that helped crystallize an alternate vision for what I might like the rest of my life to look like.

So… thanks to the aforementioned socialist supergerms, I was afforded the time and space to think, and the outcome was kind of radical.

Reading while riding

Wednesday, September 2nd, 2009

NYT notes that one of reading’s last refuges is subway commuters. Certainly true in my case. Since I started commuting from downtown LA to Irvine via rail (60 minutes each way) I’m getting a lot more reading done. I’m loving it.

2009 books update

Thursday, August 6th, 2009

No time to add extensive text, but do need to write these down somewhere, as I’m about to wipe my blackberry (where I keep the list) and need to remember that I’ve recently read:

  • Who’s Your City by Richard Florida
  • Classic Drucker
  • Nudge
  • Sex, Drink, Fast Cars by Stephen Bayley
  • Status Anxiety
  • The Three Signs of a Miserable Job
  • Billion Dollar Lessons
  • The Lost World
  • It’s All Too Much
  • Loyalty Myths
  • Reefer Madness

Also, on the list to read soon:

  • Rise of the Creative Class
  • Opposable Minds
  • The Hidden Persuaders
  • The Status Seekers
  • The Waste Makers
  • Theory of th eLeisure Class
  • The Instinct of Workmanship
  • The Perfect Storm
  • World War Z
  • Mousedriver Chronicles
  • Douglass North
  • The Spy Who Came In from the Cold
  • Free (for free)

2009 books: 7, 8, 9, 10

Sunday, May 31st, 2009

Picked up the pace a bit in May, but still only 10 books down versus a goal of 21 (one per week is the target pace).

I finished:

#7: The Sushi Economy: Globalization and the Making of a Modern Delicacy by Sasha Issenberg. An easy, fun read with lots of quirky insight into the characters that made tuna the delicacy that it is today. I enjoyed this and recommend it to anyone with an interest in how supply chain innovations can create whole industries. Reading this has bumped tk back to the top of my reading list.

#8: The Numerati by Stephen Baker. Read this on the flight from NYC to Heathrow Airport and still had two hours to spare. It’s a quick, enjoyable survey of the potential for data mining and how companies that master it might create incredible new advances in human welfare (and of course corporate profits). Enjoyed the chapter on how medicinal use of body monitors could result in drastic healthcare improvements. Not one of my favorite books — found it a bit too “Newsweek” in style. That is, it seemed dumbed down for a business audience, just missing the mark for business writing that I like (The Economist does a better job hitting the right balance between catering to a business audience and being faithful to complicated subjects).

#9: Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller. Spent shifted my whole outlook on consumerism and why it’s such an integral part of modern society. Loved it. Maybe the top book of 2009 (from my list) so far. Huge insights for consumer marketers guaranteed.

#10: Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart by Ian Ayres. Enjoyed this one more than The Numerati which covers many of the same topics. Super Crunchers does a better job with impactful anecdotes and he author is an actual practitioner of quantitative analysis. Examples in this book are more powerful and appicable to everyday business. This is a book I’ll be tempted to keep on my shelf rather than sell off.

Next up:

  • Loyalty Myths by Keiningham et al.
  • Web Analytics by Avinash Kaushik
  • Pride and Prejudice and Zombies by Jane Austin, Seth Grahame-Smith
  • Competing on Analytics by Thomas H. Davenport and Jeanne G. Harris
  • Billion Dollar Lessons by Paul Carrol and Chunka Mui

2009 books 4, 5, 6

Monday, May 4th, 2009

Just read, in quick succession a few more books. It felt good to knock out #6 in a single day. And yet I’m still 20+ books behind my goal pace of one per week, though.

#4: There’s No Elevator to the Top: A Leading Headhunter Shares the Advancement Strategies of the World’s Most Successful Executives  Occasional flashes of useful career navigation advice, but disorganized, rambling, and annoyingly preachy for the most part. I wouldn’t re-read it, but I don’t regret reading it for the few things I picked up.

#5: Prisoner of X: 20 Years in the Hole at Hustler Magazine Hustler editorial big cheese’s  hilariously ribald account of a truly bizarre organization. Left it on a plane after I was done reading. Wonder who picked it up? I learned quite a bit about Larry Flynt Publishing, about Hustler editorial structure — stuff I care a lot about given my journalism background — and learned some neat smut factoids.

#6: Bonk: The Curious Coupling of Science and Sex The best of the three — mostly because the writer was more talented and the material better researched. The book took me on a roller-coaster ride of emotional lows (horror at how recently medical professionals were performing the equivalent of sexual lobotomies and how backwards society is on this topic) and highs (many genuine laugh-out-loud moments at the absurdity of it all). Also genuinely illuminating and instructive on the topic of research done well and done poorly. Loved this one, but not for the squeamish.

Nearest the top in my daunting stack of unfinished books:

  • Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years
  • Competing on Analytics
  • The Numerati
  • Super Crunchers
  • Pride and Prejudice and Zombies (no joke)
  • The House of Mondavi

2009 book #3: Seth Godin’s Tribes

Monday, February 16th, 2009

Finished Tribes: We Need You to Lead Us last week. Inspirational, but fluffy. Reminded me a lot of Tom Peters’ writing style. My takeaway: don’t be scared to take a leap; passionately lead and the rest will follow. Four stars (not five — it’s ultimately just business erotica).

50 books a year?

Monday, January 26th, 2009

I’d love to average about a book a week this year, but so far, with January drawing to a close, I’ve only finished two. I had better pick up the pace if I’m going to stay on track…

  1. i-mode Strategy (2/5): waste of time. I picked up some neat anecdotes and a better understanding of i-mode’s inception, but I’d have learned more just reviewing the Wikipedia entry. McKinsey consultants are portrayed quite unfavorably here, but I found myself more frustrated at the author’s lack of business acumen and found her frustration with the consultants naive.
  2. On the Road (4/5): It took all sorts of willpower to stay mentally engaged and to actively visualize the scenes in this manic roadie romp, but the effort really paid off. I’m still experiencing flashbacks, days after finishing it.

(Please pardon my experimentation with an Amazon Associates account I set up years ago but never used, until now.)